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Fauchon - Paris, France
Posted by: Groundspeak Premium Member RakeInTheCache
N 48° 52.230 E 002° 19.491
31U E 450490 N 5413279
Quick Description: [FR] Fauchon est une entreprise mondiale de gastronomie de luxe, vendant des produits à sa marque. [EN] Fauchon is an international gourmet food company, which sells a wide range of own-brand products.
Location: Île-de-France, France
Date Posted: 1/8/2015 2:15:23 PM
Waymark Code: WMN72R
Published By: Groundspeak Premium Member DougK
Views: 0

Long Description:
[FR] Fauchon est un multi-spécialiste avec pour métiers principaux l’épicerie fine, la pâtisserie, la boulangerie, la confiserie, mais aussi les activités de traiteur, de réception, et de restauration. Fauchon est considéré comme une « référence du luxe alimentaire français contemporain ».

À partir de 2005, Michel Ducros rachète la plupart des actionnaires privés et institutionnels.

Michel Ducros revoit sa stratégie avec les fournisseurs de Fauchon dans toutes les catégories de produits, car l'épicier parisien ne veut plus être un généraliste mais un multi-spécialiste. Fauchon met en place une stratégie d'édition de produits, en créant avec ses fournisseurs et sous traitants, des partenariats spécifiques : développement et fabrication de produits Fauchon sur la base de cahiers des charges stricts et de recettes exclusives maison. Ces changements s’opèrent alors qu'Isabelle Capron, recrutée comme responsable de la marque par Michel Ducros, entreprend un rajeunissement de l'image de la maison de la Place de la Madeleine, en cassant les codes et en rénovant l'identité visuelle de Fauchon.

[EN] The founder of the Fauchon brand, Auguste Fauchon, was born in Calvados in 1856. He moved to Paris in 1880, where he began to work as a street vendor, moving on to become a wine and spirits merchant. In 1886, at the age of 30, he opened a fine foods outlet on Place de la Madeleine in central Paris's 8th arrondissement. This first shop still exists, and was totally renovated in 2005 and again in 2007 by designer Christian Biecher.

From 2005 onward, Michel Ducros bought out most of the private and corporate shareholders. Michel Ducros revised Fauchon strategy with all its suppliers in all product categories, as the Paris-based purveyor of gourmet foods no longer wants to be a general store, but a multi-specialist. Fauchon has developed a product strategy, which entails setting up specific partnerships with its suppliers and sub-contractors and developing and making Fauchon products to strict specifications and Fauchon recipes. Fauchon continues to produce most of its own breads, cakes, pastries and delicatessen products on its premises (in the Paris suburb of Courbevoie for cakes and pastries).
Name of Source Book: 1,000 Places to See Before you Die 2010 paperback edition.

Page Location in Source Book: 119

Type of Waymark: Site

Location of Coordinates: Entrance

Cost of Admission (Parks, Museums, etc.): 0.00 (listed in local currency)

List Available Hours, Dates, Season:
24-26 place de la Madeleine 75008 Paris : du lundi au samedi de 9h à 20h30


Official Tourism Website: [Web Link]

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