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Canada Life Assurance Building - Regina, Saskatchewan
Posted by: Groundspeak Premium Member Marine Biologist
N 50° 27.011 W 104° 36.740
13U E 527522 N 5588757
Quick Description: The Canada Life Assurance Building is located in downtown Regina, SK.
Location: Saskatchewan, Canada
Date Posted: 7/27/2013 6:12:14 PM
Waymark Code: WMHNJE
Published By: Groundspeak Regular Member WannerClan
Views: 2

Long Description:
The following information is from the Canada's Historic Places website:

Description of Historic Place

The Canada Life Assurance Building is Provincial Heritage Property occupying one end of a business block in downtown Regina. The property features a six storey, terra-cotta faced office building constructed in 1914.

Heritage Value

The heritage value of the Canada Life Assurance Building lies in its association with the insurance industry in Saskatchewan. From 1914 to 1947, the building served as the Saskatchewan headquarters for the Ontario-based Canada Life Assurance Company. In 1946 Saskatchewan Government Insurance Office (SGIO), the first government-owned insurance company in Canada, established their head office in the building. SGIO purchased the building in 1947and maintained their head office in the building until 1979.

The heritage value of the building also resides in its architecture. The second tallest building in Regina at the time of its construction in 1914, the Canada Life Assurance Building projected prosperity, prestige and stability, images desired by the insurance industry. Featuring an ornate white terra-cotta façade, the building was designed by the prominent Montreal architectural firm of Brown and Vallance in the Gothic Revival style with influences from the Chicago School. The most substantial representative of the style in Saskatchewan, the building is very similar to two other structures designed by Brown and Vallance during the period, the Canada Life Assurance Building (Hollingsworth Building) in Calgary, and the Whalen Building in Thunder Bay.

Source: Letter from Jim Benning, Acting Deputy Minister, Department of Culture and Youth to Honorable Ned Shillington, Department of Culture and Youth, March 31, 1978. Character-Defining Elements

The heritage value of the Canada Life Assurance Building resides in the following character-defining elements:

- Those elements which reflect the Gothic Revival style of architecture, including the vertical piers flanking recessed window bays topped by rounded arches and the ornate shields, floral motifs and other decorative elements on the façade
- The ornate terra cotta façade
- Those elements which reflect the Chicago School of architecture, including the terra-cotta façade, regular window arrangement, boldly projecting cornice and vertical emphasis.
- Those elements which reflect the use of the building as an insurance office, including signage and fixtures.
- Those elements which reflect the prestigious nature of the original office building, including flooring material, staircase, fixtures and ceilings.

A Provincial Heritage Property Plaque at the site reads:

Canada Life Assurance Building

This building was designed by Montreal architects Brown and Vallance, as Saskatchewan Corporate Head Office of the Canada Life Assurance Company. Completed in 1914, its white terra cotta facade is one of the Province's most striking designs. When the Provincial Government entered into the insurance business in the mid-1940's, this structure served as headquarters for the Saskatchewan Government Insurance Office until 1979. This Provincial Heritage Property was retored in 1984 by Silver Developments Ltd.

Government of Saskatchewan

1985

Official Heritage List: [Web Link]

Address:
2201 11th Avenue
Regina, SK Canada


Visit Instructions:
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